On June 20, 15, I had the pleasure to give an inspiration speech at the Zurich University of Applied Science (ZHAW) as part of the Master’s degree studies in Product Management & Innovation. This was exciting for me as well, to understand what of the Agile values already arrived n practices of Product Manager?
To make it short, I have encountered very inquisitive and agile Product Manager on "there Way". A few, only just 7-14% (with a class size of 14 students) were previously already in touch with Scrum or Business Model Canvas. Actively in their daily lives nobody was usung these tools.
Thus, my thesis had unfortunately confirmed that there is a great need to catch up with. Or in the words of Rainer Fuchs (Director of Product Management Center) I should show my with inspiration Speech as following current trends such as Lean Canvas combined with Scrum / Kanban / etc today Innovation and product management is operated.
The Slides to will find below or under SlideShare.
The main findings were:
- Minimum Valuable Products (MVP) by Lean Canvas facilitate sharpening of business cases in an effective way, see Ash Maurya "Running Lean"
- This MVPs that is quickly tested in the market increases Time-to-market by factors and provides valuable customer feedback for further development of the business idea
- Scrum is an effective method to increase the communication and cooperation in an x-functional team
I thank all those involved and who wants to know more about it don’t hesitate to contact me.